Welcome

to the home of the Digital Marketing System

The Digital Marketing System is based on idea that the best way to sell anything is to get permission first – offer your product or service only once consent has been given. Asking for consent, however, is one thing. Getting it is entirely a different matter and that is what the Digital Marketing System was designed for – asking for and getting permission.

This system is ideal for anyone in the industrial world who is a systems and solutions provider. If your company solves problems by designing, manufacturing equipment and combines them into complete “turn-key” solutions, this system was made for you.

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My Portfolio

Since discovering the Internet in 1988 and starting my own business in 1995, I have helped a few select companies in their quest to use a website as a sales tool. In some cases, the company was not computerized at all, or was way behind in terms of equipment and software.  Those that did have a website had no traffic to speak of and had no leads or sales.

The Digital Marketing System may not be the solution for everyone.  It was designed for those industrial companies that either make their own equipment,  or use equipment made by someone else, to build larger systems.  They are, first and foremost, system and solution providers. In most cases, the rate of return is higher for this type of business model than it is for a manufacturing company that just makes its own equipment or a distributor who sells equipment made by someone else.

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My Services

The Digital Marketing System is for companies who want to increase traffic, convert leads and improve the rate of return (ROI). The development of this system can be broken down into five major services from design to tracking the conversion of leads into sales and the rate of return on your investment.

1) Web Design: which include setting up the structure of the website, its menu structure and how the site might look.

2) Search Engine Optimization or SEO: which includes extensive keyword research, meta tag development, and optimizing the content for every post created for the website.

3) Google Adwords: which includes the setting up of Google Analytics using Google Tag Manger, and the Search Console or Webmasters. It also includes the design of landing pages for conversions, and setting up Google Adwords, Ad Groups, Keywords and the Ads themselves.

4) Web Promotion: which includes everything from banner advertising to using a blog to post content and building your website’s presence on hundreds of social media platforms.

5) Web Analytics: involves setting up a tracking system that can measure ROI which is critical for the success of any business. It is even more so for a website. The Digital Marketing System makes this possible by using Google Analytics to track leads, i.e., emails, forms and phone calls. Once all the data is collected, the next step is to see 1) what percentage of those leads are  converted into sales, and 2) what it cost to get those leads, 3) what kind of revenue they are generating and 3) how to improve the rate of return on the investment in the website.

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The Digital Marketing System

Web Analytics

Even though the Rate of Return or ROI is probably the most important metric when it comes to determining how effective your website is, very few companies pay any attention to it. 

What is a Blog?

A blog was intially something that allowed you to share your thoughts with other people, and consisted of entries or posts that appeared in reverse chronological order with the most recent post appearing first.