Why The Digital Marketing System Can Work

Lead Conversion

The number one goal for any business website is to generate revenue. For that to happen, the website has to be found at the top of the search engines for a variety of keywords. Not long ago that meant lots of content or pages of text and images targeting different keywords, optimized meta and image tags, lots of incoming links and so on.

Things are slightly different today. Continue reading “Why The Digital Marketing System Can Work”

Content Management Systems

Content Management Systems

Content Management Systems (CMSs) are software used for the creation of digital content.  That content can include text, images, sound or audio files, and videos.  That content can be used on a website or a social media platform.  A CMS is also something that allows users to login from anywhere in the world and update that content. The centerpiece of any CMS is the  blog or tool for creating content. Continue reading “Content Management Systems”