WordPress Training

The overall goal of the Digital Marketing System and the services it offers is to give the customer more control over the website. For too long now, customers have been content to leave the development of their website to a third party, i.e., someone outside the company. The drawback is that the creation of content (which gets your site to the top of the search engines) is not given the attention it deserves. No one knows their own business as well the customer themselves, which means that they should know how to use this system.  Continue reading “WordPress Training”

Why The Digital Marketing System Can Work

Lead Conversion

The number one goal for any business website is to generate revenue. For that to happen, the website has to be found at the top of the search engines for a variety of keywords. It wasn’t that long ago that this meant lots of content or pages of text and images targeting different keywords, optimized meta and image tags, lots of incoming links and so on.

Things are a lot more complicated today. Continue reading “Why The Digital Marketing System Can Work”

Content Management Systems

Content Management Systems

Content Management Systems (CMSs) are software used for the creation of digital content.  That content can include text, images, sound or audio files, and videos.  That content can be used on a website or a social media platform.  A CMS is also something that allows users to login from anywhere in the world and update that content. The centerpiece of any CMS is the  blog or tool for creating content. Continue reading “Content Management Systems”