Why The Digital Marketing System Can Work

Lead Conversion

The number one goal for any business website is to generate revenue. For that to happen, the website has to be found at the top of the search engines for a variety of keywords. Not long ago that meant lots of content or pages of text and images targeting different keywords, optimized meta and image tags, lots of incoming links and so on.

Things are slightly different today. Continue reading “Why The Digital Marketing System Can Work”

Web Promotion and SEO

The promotion of your website so that there is traffic to the site is simply a matter of getting it to show up at the top of a search engine. It all starts with SEM or Search Engine Marketing which consists of SEO or search engine optimization and paid advertising, i.e., Adwords. The process of promoting a site can stop at this point, but instead of waiting for someone to click on your link at the top of a search, you might want to be more proactive and that brings us to Social Media. Continue reading “Web Promotion and SEO”