What is SEO?

Search engine optimization is a process of making your site easy to find. A good online search engine optimization service is the difference between having a website and having a website that will make you a lot of money. If your site is hard to find, and you’re disappointed by the small amount of visitors you’re receiving, chances are that your site needs to be optimized for the search engines.

Search engine optimization can give your site the extra boost it needs to appear towards the top of the results when someone searches using keywords that describe your product, i.e., heat exchangers or plumbing supplies. SEO is a long term solution and results do take time, but the potential for increasing your site’s visibility and therefore its sales, is unlimited.

SEO is a research driven process that strives to make your website “friendly” to the search engines, allowing them to more easily add your site to their database – and allowing your site to out shine the millions of other websites out there. It is also a process that makes your website turn a visitor into a buying customer. Search engine optimization may not be the quick fix you were hoping for, but it can be an extremely rewarding investment in the long run.

Why Search Optimization?

My search engine optimization service is driven by many of the same basic goals that motives the general marketing industry: finding out what people are actually looking for, and making sure your products are the first thing they see when they are looking for them. In marketing it is all about visibility, placement, positioning, endless repetition and generating an emotive response. Complex marketing campaigns involving radio, television and print are created with the goal of establishing a foothold for a product in the mind of the consumer or or solidifying the stability of a recognized brand name. Search engine optimization is also about finding out what people are looking for and making sure that your product is the first thing they see. There are two major reason why an search engine optimization service is the most effective form of advertising there is in terms of what you get in return for your investment (ROI).

1. Traditional forms of advertising are passive while an optimized website is a proactive form of advertising. Instead of reaching your target audience when they weren’t looking for anything but their favorite TV program or an interesting article in a magazine, an optimized website reaches your target audience at the very moment they were looking for your product or service, i.e., when they type “heat exchangers” in a search engine and find your site at the top of the list. This gives search engine marketing a distinct advantage that other advertising avenues cannot match.

2. Once your audience has found your website in a search engine, there are things a website can do that no other form of advertising can do. Most forms of advertising can list your product, some features about that product, your phone number, address etc, like you would in a typical newspaper ad. A website, however, can be much more than just an online brochure. A website offers you the opportunity to actually help someone make their final purchasing decision by explaining what it is that your product does, why it does it better than any other product and whether or not it is the right solution for them. A website gives you the chance to build trust in your product – so that they have sold themselves on your product, even before you talk to them.