The Digital Marketing System is “contractor friendly” web development and promotion system. It was made for contractors – from electricians to hvac technicians – and everything in between. Why? Because they are always doing something that needs to be documented and posted as content. Let me explain.
Google loves content, i.e., images, videos and text. If you want to be at the top of Google for your core keywords, you better be prepared to be constantly engaged in the process of generating content for it to devour. Not just any content mind you – but content that is “structured”, “sharable” ,. “fresh” and “stored” in a database.
The Digital Marketing System makes it easy to create “structured” and “sharable” content, i.e., content that has been optimized for a particular keyword and can easily be shared on social media. But it also makes it super easy to create content that is “fresh”.
Too many websites today are not using the posting ability of content management systems, like WordPress, the way it should be used. Before WordPress came around, it was very difficult for a website to be dynamic or always generating fresh content. Home pages, for the most part, were static and seldom changed. Creating new content was much harder and after a while simply impossible.
This is how should work. Whenever a contractor completes a job, the first step should be to document that job by taking pictures and writing some content for it. The next step is to post that content using the Digital Marketing System where it is not only shared on social media, but stored in a database, and added to the home page. In this way, the content on a home page is always “freshly” updated every time the contractor completes a job.
As time goes on, and jobs are completed, documented and stored in the database, content is growing and becoming larger and larger. Here is an example.
Suppose your company completes over a 100 projects in one year and that each job is posted with images and content that targets a particular core keyword and/or maybe even a “long-tailed” keyword, i.e., a keyword phrase of more than 3 words. Over that time not only have you been constantly adding fresh content to the home page throughout the year, you’ve created a huge database of “searchable” content.
This is a big draw for a search engine like Google who has never seen content it didn’t like.